So we developed Clear Labs. A space for creating, collaborating, sharing, and growth.
Clear Labs provides a totally free work space creative freelance professionals. Here, Freelancers find everything they need for success, from the desk space in an all Mac environment, conference room, phone lines, WiFi, even coffee and Red Bull are available for the cost of ZERO dollars per month.
In return, we ask that our freelancers provide mentorship for associates (interns) who are growing and learning in our lab environment. Having experienced creatives navigating the freelance space is essential to new newbies entering their creative professions.
Let’s not forget about collaboration! By hosting different creative skill-sets in our lab, we’re able to provide our freelancers with another pair of eyes, or a completely different point-of-view. A web developer may find some design inspiration from an illustrator, photographers mingle with copywriters, video editors work with graphic designers. Through the lab they are all able to work on projects together and create a superior product. All while giving back to our creative community.
Our partnership with 2013 Emmy Nominated TRAVEL THRU HISTORY just got more exciting with the announcement of our final approved broadcast syndication schedule.
TRAVEL THRU HISTORY will air Saturdays at 1:30PM on:
Beyond broadcast commercial time we are also offering immediate opportunities in:
- TITLE PRESENTER
- CLOSED CAPTIONING PROVIDER
- PROMOTIONAL CONSIDERATION MENTION
- DIGITAL ON PAGE
- SUPPORTED CONTESTS OR PROMOTIONS
*** All include full support in production
First airing date in June.
Say hello to the Spring Class of 2014 Interns!
Representing the University of Tampa and The University of South Florida our new associates (interns) Ashton, Trent, David, Eduarda and Lisa have jumped into the deep end of creative education with the The Clear Agency. Over the next four months, they will Learn and develop skills including account management, design, production, video, and our new projection mapping products. Additionally, they will learn the entire account management process from start to finish by identifying and selling “clients” (local restaurants) for our Will Create for Food Program. We’re glad to be hosting some of the best talent in the Tampa Bay area.
David Gonzalez, Major: Graphic Design; Talents: Guitar, drums, reaching high shelves; Favorite Movie: Old Boy (Original); Most Irrational Fear: Finding your toothbrush is wet.. before you used it; My hope for the future: To just be happy doing whatever I am doing. No stress – Ain’t nobody got time for that.
Eduarda Castro, School: University of South Florida; Major: Advertising; Talents: Drawing (and being awesome); What did you hate most about high school? The first semester of freshman year, when I still didn’t know how to speak English. #foreignpeopleproblems; Favorite Movie: Toy Story
Lisa Aquilino, School: University of Tampa; Major: Film & Media Arts; Talents: Photography; Where’s the furthest place you’ve visited? Maui, Hawaii; My hope for the future: To be a bad ass feature film editor
Ashton Morlote, School: University of South Florida; Major: Advertising; Talents: I’m a good Soccer player. And anything athletic really; Favorite Movie: Superbad
Trent Bellet, School: University of South Florida; Major: Mass Communications & Studio Art; Talents: The ability to be in two places at once (I’m a twin); Favorite Movie: Coraline; My hope for the future: Be happy doing what I love and to inspire others. Having a hover-board would be pretty cool too.
The Clear Agency wins another Telly Award!
This time was to celebrate our campaign supporting Yogurtology “Happiness” (Aren’t sweet treats always happy?). For 35 years Telly Awards honors the very best film & video productions, groundbreaking online video content and outstanding local, regional & cable TV commercials and programs.
Making it Rain – Pixels that is.
Studio C and Pixel Rain Digital, a projection mapping design firm have announced their official partnership and exclusive agency relationship with The Clear Agency. The partnership is a joint venture agreement between Studio C’s partners Jenn Greacen and Joe Russo, and Pixel Rain Digital’s partners James Fastiggi and Jason Lashley. By pulling their resources, both companies expect to expand their services and capabilities and continue to provide bad-ass production.
“Brands are looking for more than a commercial – they want an entire production team and there is a lot of noise out there, especially with social media. You don’t just want to turn on the TV, you want to put on a show then ensure people are wowed to share it and go viral.” – Jenn Greacen
Pixel Rain Digital is a team of talented digital artists from our backyard of St. Petersburg. They specialize in larger-than-life projects with exceptional organization and execution.
- Projection mapping:
- Indoor/Outdoor Surfaces
- Interactive Storefronts/ Kiosks
- Stage Design for Corporate, Special Events, Concerts and Theater
- Media Production: 2D/3D Motion Graphics/ Animation
- Video editing
- Project Installation/ Operation
- A/V Equipment: Rentals, Projection Technicians
- Projection Consultation
- Live VJ Production/ Operation for Special Event
Check out more of Pixel Rain Digital’s work here!
Google Algorithms Hate your Ads…at the Top
The never-ending changes to Google’s algorithms continue, and if you’re a web developer you might have to modify your site’s layout.
The newest algorithm changes updated on February 6th are called “Top Heavy algorithm”. As you can guess, Google will be penalizing websites that have too many advertisements towards the top of their pages. The reasoning behind this update is simple: When someone visits a website, they want to see the content and images immediately. Having an advertisement “distract” the visitor is detrimental to both the visitor and the advertiser. Imagine this real world example (maybe it’s happened to you already).
You go to your favorite sports website and the first thing you see is a web banner for the newest fitness video craze. The banner takes up a majority of your viewing screen, so you have to scroll down to read the news you want to. Every news article you click features this web banner. After reading a few articles, you begin to get annoyed at not only the web banner, but the actual product itself. Now every time you see an advertisement for that product, those associated negative feelings resurface. Next thing you know, you begin telling your friends how much you hate that product, even though you’ve never tried it! (Make sense?)
The recent Google algorithm update will force web developers to place their advertisements more strategically, benefitting both the visitor and the advertiser. Pay close attention to where you see ads on your favorite websites. You may start to see them change their layout in the coming weeks.
THE CLEAR AGENCY’S DESIGN WINS PPC DESIGN AWARD
BIO BAG International, the world’s largest brand of certified compostable bags and films was recently awarded the Boxmaker Award for the 2013 North American Paperboard Packing Council for their “Pet Waste Bags”.
The design of the packaging was created by our very own talented Clear Agency Team.
The Clear Agency worked with Bio Bag International, a fully compostable Biodegradable waste product system made entirely of corn for the production of several new packaging concepts to bring to the United States including these pup friendly doggy waste bags.
The North American Paperboard Packing Council judges entries based on several categories including creative design, printing and converting, and structural design. The Council also judges based on the package’s impact on production, manufacturing, distribution, brand enhancement, retail shelf life and other criteria as well.
The Boxmaker Award is awarded to packages that received a high overall point score according to PPC judging criteria. BioBag’s packaging received the Award alongside other winners like Budweiser Lumber Jack, Bacardi Bombay Sapphire Canister, Game of Thrones, Vitoria’s Secret and L’oreal.
Bio Bag’s products are recognized for their environmentally friendly manufacturing and design. The materials used have been certified in several categories including ASTM D 6400 and is FDA approved. For over 10 years Bio Bag has dedicated their business to providing environmentally friendly products for consumers.
As we close in on Cupid’s holiday, we’re flooded with pictures, statuses, and ads on our favorite websites that remind us not to forget and end up in the doghouse. These ads are there to support our buying patterns to plan ahead for your special someone (or help you to order something last minute – don’t worry we won’t tell).
But what we’re really seeing is the power of search engine marketing.
Thanks to your “friends and followers” on Facebook and Twitter, Valentine’s Day and related content are prominently displayed on your news feed. As you “like” and “retweet” status updates and begin your Valentine’s Day search, marketers are adapting their positioning based on your search history through a process called “Remarketing”. Remarketing is a great tool to use to place your product in front of customers who are more likely to click. After all, a customer who doesn’t have a Valentine isn’t likely to buy flowers or chocolate! (Unless it’s a gift to themselves, in which case we approve).
The more you search or like items that show your buying tendencies or interest (say chocolates or flowers), the more you’ll see ads for them. Don’t worry, as Valentine’s Day passes and your searches resume to your normal browsing history, you’ll see ads on websites you frequently visit change.
With so many reminders out there, there is no excuse to forget this year. Happy Valentines Day!
Want to learn more? We found a video Google made (we love Google) which explains Remarketing simply.
1. ALPACAS ARE NOT FREAKING LLAMAS.
But they do spit like llamas. We learned this the hard way when we visited an alpaca farm for our client, Fontana Pisco, to introduce Alpaca Jaque to the streets of Tampa.
2. HOW TO DEFEND A GOLD-MEDALIST OLYMPIAN FROM A HOARD OF TEENAGE GIRLS.
No joke. Frozen yogurt, Ryan Lochte, and charity? It was just a piece of glass between us and the swarms of teenage girls of Gainesville, swooning to meet their hometown hero as Ryan Lochte announced his two new flavors for Yogurtology.
3. THAT ONE PROGRESS PLAZA IS THE TALLEST BUILDING IN ST. PETERSBURG – BUT WE STILL RAPPELLED DOWN.
When St. Anthony’s Hospital Foundation needed a bigger, badder way to raise money, we helped them rise to the occasion with Over the Edge rappelling fundraisers down the side of the tallest building in St. Petersburg.
4. EDUCATION IS BETTER WITH THE HARLEM SHAKE.
We had Ad 2 Tampa Bay and AAF Tampa Bay tour our agency earlier this year and what better way to “shake” things up than with the Harlem Shake.
5. HISTORIC KENWOOD CELEBRATED ITS 100TH BIRTHDAY THIS YEAR – AS WELL AS A NEW ADDITION TO THE NEIGHBORHOOD.
We won “The Coolest Space of 2013” from the Tampa Bay Business Journal. That was “cool”, but when we were offered the chance to transform an old space in Historic Kenwood, we accepted the challenge.
6. GREEN IS THE NEW BLACK.
Seriously, just ask our Fitlife Forksome who were stopping traffic in South Tampa as they promoted the Fitlife Foods Forksome Giveaway. The sweepstakes allowed consumers to visit their new South Howard location and enter for a chance to win a trip for four through Southwest Airlines.
7. TIME LAPSE TAKES… TIME.
Studio C frequently visited Rococo Steakhouse during their building and development to record their transformation into one of Tampa Bay’s premier steakhouses.
8. OUR OFFICE MAY BE HAUNTED.
That’s the only explanation we had for some of the freaky incidents that happened around our Halloween party this year. Do you believe in ghosts?
9. RUSSIA, VENEZUELA, & SPAIN WORK WELL TOGETHER.
We welcome a few new Bad Asses to the team and coincidentally, inherited a few new accents.
10. WOMEN WILL SHAME THEIR MAN INTO BUYING DIAMONDS.
A little pressure never hurt when it comes to giving or receiving the right gift. We proved this theory for International Diamond Center encouraging fans to build then share their Bling List on Facebook while registering to win prizes.