Clear Labs is one of five agencies across the country selected to participate in the 3% Conference Super Bowl Tweetup this year.
The 3% Conference is collaborating with the Representation Project in an effort to shine light on female creatives in the advertising industry and the discrepancies between how women are portrayed in the media, especially during commercials running throughout the Super Bowl. Super Bowl ads often portray women in a very sexualized or degrading manner, and for a market that the NFL estimates is made up of 45% women it is not only sexist, but bad marketing strategy.
By using the hashtags: #3percentSB, #NotBuyingIt, and #MediaWeLike Clear Labs along with 4 other agencies across the country will be able to monitor which ads scored “touchdowns” and which ads were “fumbles”.
Viewers are encouraged to tweet along side us and download their version of the Super Bowl XlIX Tweetup score card to share their opinion of the Super Bowl ads.
For more information on Clear Lab’s participation the 3% COnference and Representation Project’s Super Bowl Tweetup visit the link below.