ST PETE FLORIDA—September 27, 2013– Team USA’s Olympic hero, Ryan Lochte, will trade in his swim cap for a yogurt hat with the launch of two new flavors exclusive to Yogurtology and sales benefitting his personal charities.
The concept was born from a “what if” brainstorm at The Clear Agency when the local franchise ownership team Jordan Levy, Jaclyn Levy, Ean Mendelsohn and Grant Levy who own 8 (soon to be 9 in Orlando) stores hired the firm to come up with a big idea to launch the Gainesville location and provide deep exposure for the brand.
“We came up with this over the top idea, Yogurtology loved it, and we knew we had to deliver so we got to work finding a way to make it come together” says Clear Agency CEO and Executive Director Jenn Greacen. “It has been quite a road to pull it all together but everything has turned out bigger and better than we ever imagined with the participation of not just the Gainesville store but all Florida and Arizona locations.”
For the campaign, Clear worked with Lochte’s New York Agent to develop a line of Premi-Yum flavors exclusive to the franchise, with proceeds benefiting Ryan Lochte’s personal charities (Parent Project Muscular Dystrophy and the Mac Crutchfield Foundation).
PPMD Founder and President, Pat Furlong, is thrilled about Yogurtology’s donation to the organization, stating, “We are deeply grateful to Yogurtology for their generous gift and we will encourage all of our families in the area to try one of these great new flavors!”
Maggie Crutchfield, Mother of Mac Crutchfield of the Mac Crutchfield Foundation, also expressed her appreciation; “I would want to thank Yogurtology for their commitment to others and their willingness to bring Mac’s foundation to a whole new and exciting level. The funds raised will be directly donated back to Special and Paralympic kids who lack the resources to chase their dreams.”
Yogurtology has pledged to donate a generous $20,000 to Ryan’s charities, with the expressed intention to raise even more.
“Community is at the heart of the Yogurtology brand. With Ryan Lochte, we saw the opportunity to really make an impact in not only the Gainesville community, but that of his charities. Says Jaclyn Levy, Director of the Florida Stores for Yogurtology.
“I’m proud to partner with a brand that not only values giving back, but rewards giving back. It’s cool to know that anyone near a Yogurtology location can help PPMD and the Mac Crutchfield Foundation just by eating frozen yogurt,” said Lochte.