Fitlife, Yogurtology and Clear Labs

Yogurtology and Fitlife Foods are Taking Flight!

Congratulations to two Clear Labs clients who have received the highly coveted invitation to open their doors to travelers in the Tampa International Airport!

After the airport noted there were few local Tampa Bay operators present in the main terminal’s food court, they decided to expand and renovate the area so they could include just a few of Tampa’s best chain concessions.

Fitlife Foods and Yogurtology, two beloved chains in the Tampa/St. Pete area, were among the few chosen alongside other local and national brands. Fitlife Foods will open a new concession in Airside C and share a location with Yogurtology in Airside F, TIA’s third most trafficked airside. This project is projected to be fully finished in 2017.

Brand awareness is critical to any brand’s success but for a multi location or growing franchise its essential. In order for consumers to know and recognize the brand, they first need to be aware that it exists! Not to mention all those prospective new location franchise owners.

At an estimated 16.6 million passengers per year, TIA is the perfect location for these two brands to promote themselves not only to the Tampa Bay area, but the millions of people from all over the world who will be consuming their product.

This opportunity for Fitlife Foods and Yogurtology is absolutely fantastic and we could not be happier for our clients.

We wish them the best of luck and look forward to the success and attention this will bring to their brand.

 

Casting Call St Petersburg

We’re Casting Sunshine for St. Pete!

 

The City of St. Petersburg is showing the nation that St. Pete rocks with a music contest for their latest campaign.

Musicians in the St. Petersburg community are invited to share their love for the Sunshine City’s music scene by auditioning to perform unique versions of the classic song, “You Are My Sunshine” at a live, battle-of-the-bands style competition. The winning artist will be featured in the City’s inaugural national advertising campaign, showcasing the sounds of the Sunshine City. In St. Pete, the sun shines every day – show how St. Pete shines for you through song!

“Everyone loves the Sunshine City, and if you’re a musician, this is your chance to show us just how much,” says the City’s Mayor Rick Kriseman. “I encourage all citizens to play their version of this classic song for our city. No matter your musical ability, we want to hear from you.”

A promotional video, featuring Mayor Kriseman has launched featuring the Mayor singing his own rendition of the song.

Musicians who are interested in entering the, “You Are My Sunshine” Music Contest must complete the entry submission form by May 4, 2015 at: www.castingsunshine.com which is an extended deadline from the original May 1.

Entry submissions should include a video of the artist performing, which may be a newly created video or a link to a prior created band/artist reel. Finalists must agree to participate in the official recording studio session if selected as a winner.

Finalists will be notified and invited to play before a live audience of local community members and celebrity judges between 4:00-10:00 p.m. on May 9 at Sly Bar, 2061 Central Ave.

Along with a place in the City of St. Petersburg’s promotional campaign, winners will receive a $500 cash prize, master publishing rights on their rendition of “You Are My Sunshine,” and a recording studio session.

“We love our community, and we want to give local artists the chance to showcase how St. Pete shines for them by participating in this campaign,” says Jenn Greacen, executive director of CLEAR Labs, the City’s current advertising agency of record.

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The Value of a ‘Like’

Chances are if your business has a social media presence you have been told you need to get them, but how much is a ‘like’ really worth?

There are a couple of factors that go into the value of a ‘like’.

1) Consider your platform. A like on Facebook is much more valuable to your business than a like on Instagram or Twitter because it ensures that user is more likely to see your future posts.

However, ‘Pins’ on Pinterest and “Re-Tweets” on Twitter give your business a greater opportunity to reach a larger audience with every post, increasing exposure, engagement, and perhaps, followers.

2) Content is King. A like is only as valuable as what content you provide your audience after they decide to ‘like’ or follow’ you. Whether you use word of mouth, paid campaigns, or organic content to boost your base audience, you will still need to provide content that your target market will enjoy, otherwise you are destined for the mass exodus of your followers via the dreaded ‘un-like’.

3) Go Organic. A ‘like’ is much more powerful if it is gained organically. There are several features on different social media platforms that will allow you to gain likes quickly or prompt users to ‘like’ your page. However, if your target audience doesn’t identify with your brand and your audience isn’t engaging with your messaging you aren’t truly getting the most bang for your buck. Your fans or followers that choose to follow you based on the content you provide consistently, and are willing to share that content with their friends are an invaluable asset to your brand and can be hard to find.

Clear Labs has a team of experts skilled in creating Social Media campaigns based on consistently generating great content, and provide an extension of your brand’s voice that drives future customers. If you are interested in how we can help improve your brand’s online presence stop by, email us at info@clearlabs.org, or give us a ring at 727-289-7204.

Oh, and don’t forget to like us on Facebook.

FreeLanceLunchFriday

So Nice We Did it Twice

Our first Free(lance) Lunch was such a success we decided to do it again!

We love Freelancers, and we are showing our appreciation for these hard working creatives by offering them a chance to bid on work coming through the lab and meet and mingle with fellow freelancers all while eating a free lunch, something everyone can appreciate.

Our Free(lance) Lunch Fridays will be a chance for graphic designers, web developers, videographers and the like to see some of the exciting projects we have coming up for our diverse client base and will be given the opportunity to sign-up to work on them on the spot.

Lunch will be catered by our sponsors, Urban Brew and BBQ and Sly Bar, and is one-hundred percent no-strings-attached free.

Our next Free(lance) Lunch Friday will take place this Friday, April 10th, from 12pm to 1:30pm. Those interested in seat in the Lab are also welcome to attend.

We hope to see you there.

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Let’s Get Social!

If you are a local business that has questions about moving your company into the digital realm you are in luck. Clear Labs will be hosting an educational seminar for it’s Grand Central District neighbors on April 21st.

This event will be a chance for Grand Central District Association members to meet and greet with fellow local businesses and the learn some tricks of the trade from SEO, website, and social media experts. You will learn:

  • Ask Why Not How techniques to focus your message and media toward your goals.
  • What apps and tools are available to help you save time an enhance progress.
  • The true value of a “like”.
  • How to shape your voice and build your brand identity.

This is a fantastic opportunity to get any questions you may have about your presence online answered by qualified individuals in a relaxed environment.

As the Grand Central District looks to kick off a digital campaign of its own, this is the perfect opportunity to better promote your business while also helping the district.

If you have any questions about Clear Labs, or about this event, contact us at info@clearlabs.org. We look forward to seeing you there.

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Our Emphasis on Education

At Clear Labs, one of our core values is education. We are strong believers in not only using our natural talents, but also opening ourselves to different fields of experience within the industry and learning more about what we do and the world we live in. Having a CLEAR understanding of the value of education reflects who we are at Clear Labs, quite literally to say the least.

According to the Global Partnership for Education, being open to learning helps people work better and can create opportunities for sustainable and viable growth now and into the future. That is why we encourage each other to be well rounded not just in the office, but out in the world too. We subscribe to magazines, invite guest speakers to share their own knowledge, host Lunch and Learns on select Fridays and bring books into the office to open our minds to the endless possibilities of learning something new. It is important to us to be literate and educated so we can be the best we can possibly be while at work and in our every-day lives.

Many think that learning is only for children’s classrooms or college and once you are graduated, there is nothing important left to learn. This is far from true and a poor excuse as to why we can’t learn something new every day. There is a whole world of knowledge that you may not have even known existed or skills you could learn from a book or by listening to someone with experience that you could use in your own life. We dare you to open to new channels of education. Even something as simple as reading a magazine article every night could teach you something you never even thought about or give you a new perspective on something relevant to you. You are never too old or too smart to stop learning.

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Free(lance) Lunch Friday

We love Freelancers, and we are showing our appreciation for these hard working creatives by offering them a chance to bid on work coming through the lab and meet and mingle with fellow freelancers all while eating a free lunch, something everyone can appreciate.

Our Free(lance) Lunch Fridays will be a chance for graphic designers, web developers, videographers and the like to see some of the exciting projects we have coming up for our diverse client base and will be given the opportunity to sign-up to work on them on the spot.

Lunch will be catered by our sponsors, Urban Brew and BBQ and Sly Bar, and is one-hundred percent no-strings-attached free.

Our first Free(lance) Lunch Friday will take place this Friday, March 13, from 12pm to 1:30pm. Those interested in seat in the Lab are also welcome to attend.

We hope to see you there.

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The Rise of the Freelancer

For decades, advertising agencies have marketed and sold us on many of the brands we know and love today. How could America live without its Super Bowl commercials?

However, the “agencies” we have come to recognize are beginning to change.

As the social and creative web came into play, advertising had to morph its ways to become faster, smarter and more efficient than ever before. Consumers are becoming more resistant to advertisements and the marketing clutter forces agencies to find new ways to operate and keep an interested audience. Along with these changes come the requirement for niche skills, and to fill these gaps are freelancers, the brave entrepreneurs who sell their creative work rather than working for one employer on salary.

Even in one of the most sought after opportunities of an advertiser’s career, The Super Bowl, freelancers have started to take the spotlight. Frito-Lay opened their arms to freelancers 8 years ago. In fact, the award winning Doritos commercial titled “Live the Flavor” was created by a group of five freelancer friends for less than $20. Clear Labs is also a great example of the growing freelance industry. As an all freelance “UN”-agency, we have taken on projects as big as the Gasparilla International Film Festival, Tampa Bay Food and Wine Festival and Yogurtology.

Freelance agencies are beginning to open their doors to potential clients, teamed with hopeful writers, artists and marketers that want to make a decent living off their work or get their name in the business. Why are these becoming the next big thing in advertising? Not only do freelancers get to set their own hours and receive much more flexibility, but they get to pick the projects they work on, ensuring they are passionate about the project.

Most freelancers are creative geniuses with fresh ideas and eagerness to stretch the boundaries and make their product stand out. When a group of freelancers come together to work on a project, the possibilities are almost endless.

More and more opportunities for freelance advertisers are becoming available as the traditional advertising agency is diminishing. When there is an article about how to be an advertising freelancer on WikiHow, there is hope! If you wish to join the advertising industry, be sure to advertise yourself! In such a competitive field, it is important to show them what you are capable of and why your work should become their work. Showing confidence and professionalism always stands out.

If you are considering becoming a freelancer, Clear Labs congratulates you on your integrity and wishes you the best of luck. Godspeed, you freelancers!

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Internships, Internships, Internships! Why You Should Get One and Why They Are So Important.

Take a moment to look into the future with me and imagine that your college graduation is just around the corner. You’re decorating your resume with an outstanding GPA, kick-ass recommendations and a rock-solid cover letter. You are sure to get a job offer with a resume like that, right? Right? WRONG!
Even with a great grade point average and professional looking resume and cover letter, you are still missing one very important thing that is becoming essential in this job market. Internships.

As a junior in college with two internships already under my belt, I understand the importance of getting your toes wet while you are still in school. Not only are you getting real world experience in the career field, but also making connections and meeting people with similar talents and passions that you could learn so much from. It is something that you would never learn in a classroom. It could also mean the difference between the employer considering you for the job or your resume becoming the next piece for his/her wastebasket.

I took on my first internship a few months before I started my junior year of college. I knew I would be the youngest person in that office and I was an amateur compared to the people I was going to be working with, but I learned that starting early and familiarizing myself with how the industry worked was essential to the success of my future career. From that experience, I was able to earn a second internship at Clear Labs. This freelance agency has taught me so much about the world of advertising, marketing and public relations and my mentors are so encouraging and talented. I know they are building me into the professional I aspire to put on my resume one day.

Matt Rogers, a recent graduate from Louisiana State University and fellow intern at Clear Labs, also advises students to take the opportunity for internships during college. “With the job market in its current state, it is more important than ever to gain experience and show your prospective employers that you are capable of doing what you say you can do.”

There are many facts and testimonies to prove that an internship is strongly recommended before graduating, and the sooner you begin, the better. However, many students come up with excuses as to why an internship is impossible for them. It may be that you work and do not have the time or financial stability for such a commitment. Maybe you are up to your eyeballs in coursework, extra-curricular activities and social events and an internship is the last thing you want to add to your schedule. Whatever your reasoning may be, just remember this mind-blowing statistic. According to the National Association of Colleges and Employers (NACE), 50% of all employers want to see internships on resumes and nearly 36% of students are hired by the companies they interned for after graduation. That is a huge percentage! As the job market becomes more and more competitive and the average bachelor’s degree begins to lose its value, those percentages are only expected to grow.

There are numerous options to get involved in areas that you wish to make your career and even more ways to learn and sharpen your talents. Don’t be afraid to stretch your boundaries and reach out to potential employers about internship opportunities. You’ll never know until you try, and the best part is that you have nothing to lose. Me and the bad-ass team at Clear Labs encourage you to start early and follow your dreams.
You’ll thank yourself later.

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SUPER BOWL XILX PROJECTION MAPPING

The internet is buzzing about the Super Bowl Halftime show last night, and for once, the buzz wasn’t Janet Jackson, LMFAO, or Bruno Mars. It was enormous projection mapped display on the field, which set the stage for each segment of the show. From island water to deep chasms and Atari styles, the 3D content was vivid and stunning.

The technical specs of this show were mind-blowing. 18,000 Square Foot Projection Surface. 90 26,000 lumen Barco W26’s. 8 D3 Servers connected, each with 4 DataPath X4’s. These Barcos cost $92,000 a piece. That’s 7.5 million dollars in projectors! The show also integrated 384 LED tiles, 600 DMX controlled LED orbs, pyrotechnic cannons, and high intensity beam lights. The animated content was created by Lightborne, out of Ohio, also known for their visuals on Kanye’s Yeezus tour and the AMA’s.

Follow our in-house projection mapping team Pixel Rain to see some of the awesome projection mapping work they have done in the past.