FreeLanceLunchFriday

So Nice We Did it Twice

Our first Free(lance) Lunch was such a success we decided to do it again!

We love Freelancers, and we are showing our appreciation for these hard working creatives by offering them a chance to bid on work coming through the lab and meet and mingle with fellow freelancers all while eating a free lunch, something everyone can appreciate.

Our Free(lance) Lunch Fridays will be a chance for graphic designers, web developers, videographers and the like to see some of the exciting projects we have coming up for our diverse client base and will be given the opportunity to sign-up to work on them on the spot.

Lunch will be catered by our sponsors, Urban Brew and BBQ and Sly Bar, and is one-hundred percent no-strings-attached free.

Our next Free(lance) Lunch Friday will take place this Friday, April 10th, from 12pm to 1:30pm. Those interested in seat in the Lab are also welcome to attend.

We hope to see you there.

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Let’s Get Social!

If you are a local business that has questions about moving your company into the digital realm you are in luck. Clear Labs will be hosting an educational seminar for it’s Grand Central District neighbors on April 21st.

This event will be a chance for Grand Central District Association members to meet and greet with fellow local businesses and the learn some tricks of the trade from SEO, website, and social media experts. You will learn:

  • Ask Why Not How techniques to focus your message and media toward your goals.
  • What apps and tools are available to help you save time an enhance progress.
  • The true value of a “like”.
  • How to shape your voice and build your brand identity.

This is a fantastic opportunity to get any questions you may have about your presence online answered by qualified individuals in a relaxed environment.

As the Grand Central District looks to kick off a digital campaign of its own, this is the perfect opportunity to better promote your business while also helping the district.

If you have any questions about Clear Labs, or about this event, contact us at info@clearlabs.org. We look forward to seeing you there.

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Our Emphasis on Education

At Clear Labs, one of our core values is education. We are strong believers in not only using our natural talents, but also opening ourselves to different fields of experience within the industry and learning more about what we do and the world we live in. Having a CLEAR understanding of the value of education reflects who we are at Clear Labs, quite literally to say the least.

According to the Global Partnership for Education, being open to learning helps people work better and can create opportunities for sustainable and viable growth now and into the future. That is why we encourage each other to be well rounded not just in the office, but out in the world too. We subscribe to magazines, invite guest speakers to share their own knowledge, host Lunch and Learns on select Fridays and bring books into the office to open our minds to the endless possibilities of learning something new. It is important to us to be literate and educated so we can be the best we can possibly be while at work and in our every-day lives.

Many think that learning is only for children’s classrooms or college and once you are graduated, there is nothing important left to learn. This is far from true and a poor excuse as to why we can’t learn something new every day. There is a whole world of knowledge that you may not have even known existed or skills you could learn from a book or by listening to someone with experience that you could use in your own life. We dare you to open to new channels of education. Even something as simple as reading a magazine article every night could teach you something you never even thought about or give you a new perspective on something relevant to you. You are never too old or too smart to stop learning.

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Free(lance) Lunch Friday

We love Freelancers, and we are showing our appreciation for these hard working creatives by offering them a chance to bid on work coming through the lab and meet and mingle with fellow freelancers all while eating a free lunch, something everyone can appreciate.

Our Free(lance) Lunch Fridays will be a chance for graphic designers, web developers, videographers and the like to see some of the exciting projects we have coming up for our diverse client base and will be given the opportunity to sign-up to work on them on the spot.

Lunch will be catered by our sponsors, Urban Brew and BBQ and Sly Bar, and is one-hundred percent no-strings-attached free.

Our first Free(lance) Lunch Friday will take place this Friday, March 13, from 12pm to 1:30pm. Those interested in seat in the Lab are also welcome to attend.

We hope to see you there.

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The Rise of the Freelancer

For decades, advertising agencies have marketed and sold us on many of the brands we know and love today. How could America live without its Super Bowl commercials?

However, the “agencies” we have come to recognize are beginning to change.

As the social and creative web came into play, advertising had to morph its ways to become faster, smarter and more efficient than ever before. Consumers are becoming more resistant to advertisements and the marketing clutter forces agencies to find new ways to operate and keep an interested audience. Along with these changes come the requirement for niche skills, and to fill these gaps are freelancers, the brave entrepreneurs who sell their creative work rather than working for one employer on salary.

Even in one of the most sought after opportunities of an advertiser’s career, The Super Bowl, freelancers have started to take the spotlight. Frito-Lay opened their arms to freelancers 8 years ago. In fact, the award winning Doritos commercial titled “Live the Flavor” was created by a group of five freelancer friends for less than $20. Clear Labs is also a great example of the growing freelance industry. As an all freelance “UN”-agency, we have taken on projects as big as the Gasparilla International Film Festival, Tampa Bay Food and Wine Festival and Yogurtology.

Freelance agencies are beginning to open their doors to potential clients, teamed with hopeful writers, artists and marketers that want to make a decent living off their work or get their name in the business. Why are these becoming the next big thing in advertising? Not only do freelancers get to set their own hours and receive much more flexibility, but they get to pick the projects they work on, ensuring they are passionate about the project.

Most freelancers are creative geniuses with fresh ideas and eagerness to stretch the boundaries and make their product stand out. When a group of freelancers come together to work on a project, the possibilities are almost endless.

More and more opportunities for freelance advertisers are becoming available as the traditional advertising agency is diminishing. When there is an article about how to be an advertising freelancer on WikiHow, there is hope! If you wish to join the advertising industry, be sure to advertise yourself! In such a competitive field, it is important to show them what you are capable of and why your work should become their work. Showing confidence and professionalism always stands out.

If you are considering becoming a freelancer, Clear Labs congratulates you on your integrity and wishes you the best of luck. Godspeed, you freelancers!

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Internships, Internships, Internships! Why You Should Get One and Why They Are So Important.

Take a moment to look into the future with me and imagine that your college graduation is just around the corner. You’re decorating your resume with an outstanding GPA, kick-ass recommendations and a rock-solid cover letter. You are sure to get a job offer with a resume like that, right? Right? WRONG!
Even with a great grade point average and professional looking resume and cover letter, you are still missing one very important thing that is becoming essential in this job market. Internships.

As a junior in college with two internships already under my belt, I understand the importance of getting your toes wet while you are still in school. Not only are you getting real world experience in the career field, but also making connections and meeting people with similar talents and passions that you could learn so much from. It is something that you would never learn in a classroom. It could also mean the difference between the employer considering you for the job or your resume becoming the next piece for his/her wastebasket.

I took on my first internship a few months before I started my junior year of college. I knew I would be the youngest person in that office and I was an amateur compared to the people I was going to be working with, but I learned that starting early and familiarizing myself with how the industry worked was essential to the success of my future career. From that experience, I was able to earn a second internship at Clear Labs. This freelance agency has taught me so much about the world of advertising, marketing and public relations and my mentors are so encouraging and talented. I know they are building me into the professional I aspire to put on my resume one day.

Matt Rogers, a recent graduate from Louisiana State University and fellow intern at Clear Labs, also advises students to take the opportunity for internships during college. “With the job market in its current state, it is more important than ever to gain experience and show your prospective employers that you are capable of doing what you say you can do.”

There are many facts and testimonies to prove that an internship is strongly recommended before graduating, and the sooner you begin, the better. However, many students come up with excuses as to why an internship is impossible for them. It may be that you work and do not have the time or financial stability for such a commitment. Maybe you are up to your eyeballs in coursework, extra-curricular activities and social events and an internship is the last thing you want to add to your schedule. Whatever your reasoning may be, just remember this mind-blowing statistic. According to the National Association of Colleges and Employers (NACE), 50% of all employers want to see internships on resumes and nearly 36% of students are hired by the companies they interned for after graduation. That is a huge percentage! As the job market becomes more and more competitive and the average bachelor’s degree begins to lose its value, those percentages are only expected to grow.

There are numerous options to get involved in areas that you wish to make your career and even more ways to learn and sharpen your talents. Don’t be afraid to stretch your boundaries and reach out to potential employers about internship opportunities. You’ll never know until you try, and the best part is that you have nothing to lose. Me and the bad-ass team at Clear Labs encourage you to start early and follow your dreams.
You’ll thank yourself later.

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SUPER BOWL XILX PROJECTION MAPPING

The internet is buzzing about the Super Bowl Halftime show last night, and for once, the buzz wasn’t Janet Jackson, LMFAO, or Bruno Mars. It was enormous projection mapped display on the field, which set the stage for each segment of the show. From island water to deep chasms and Atari styles, the 3D content was vivid and stunning.

The technical specs of this show were mind-blowing. 18,000 Square Foot Projection Surface. 90 26,000 lumen Barco W26’s. 8 D3 Servers connected, each with 4 DataPath X4’s. These Barcos cost $92,000 a piece. That’s 7.5 million dollars in projectors! The show also integrated 384 LED tiles, 600 DMX controlled LED orbs, pyrotechnic cannons, and high intensity beam lights. The animated content was created by Lightborne, out of Ohio, also known for their visuals on Kanye’s Yeezus tour and the AMA’s.

Follow our in-house projection mapping team Pixel Rain to see some of the awesome projection mapping work they have done in the past.

  • 3% Conference Super Bowl Tweetup 2015

3% Conference Super Bowl Tweetup 2015

Clear Labs is one of five agencies across the country selected to participate in the 3% Conference Super Bowl Tweetup this year.

The 3% Conference is collaborating with the Representation Project in an effort to shine light on female creatives in the advertising industry and the discrepancies between how women are portrayed in the media, especially during commercials running throughout the Super Bowl. Super Bowl ads often portray women in a very sexualized or degrading manner, and for a market that the NFL estimates is made up of 45% women it is not only sexist, but bad marketing strategy.

By using the hashtags: #3percentSB, #NotBuyingIt, and #MediaWeLike Clear Labs along with 4 other agencies across the country will be able to monitor which ads scored “touchdowns” and which ads were “fumbles”.

Viewers are encouraged to tweet along side us and download their version of the Super Bowl XlIX Tweetup score card to share their opinion of the Super Bowl ads.

For more information on Clear Lab’s participation the 3% COnference and Representation Project’s Super Bowl Tweetup visit the link below.

http://www.mediapost.com/publications/article/242628/groups-set-to-tweet-about-gender-equality-during-s.html

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Introducing the Lab

Clear LabsCollaboration, mentorship, and fun are essential to great creative and innovation.

So we developed Clear Labs. A space for creating, collaborating, sharing, and growth.

Clear Labs provides a totally free work space creative freelance professionals. Here, Freelancers find everything they need for success, from the desk space in an all Mac environment, conference room, phone lines, WiFi,  even coffee and Red Bull are available for the cost of ZERO dollars per month.

In return, we ask that our freelancers provide mentorship for associates (interns) who are growing and learning in our lab environment. Having experienced creatives navigating the freelance space is essential to new newbies entering their creative professions.

Let’s not forget about collaboration! By hosting different creative skill-sets in our lab, we’re able to provide our freelancers with another pair of eyes, or a completely different point-of-view.  A web developer may find some design inspiration from an illustrator,  photographers mingle with copywriters, video editors work with graphic designers. Through the lab they are all able to work on projects together and create a superior product. All while giving back to our creative community.