For decades, advertising agencies have marketed and sold us on many of the brands we know and love today. How could America live without its Super Bowl commercials?
However, the “agencies” we have come to recognize are beginning to change.
As the social and creative web came into play, advertising had to morph its ways to become faster, smarter and more efficient than ever before. Consumers are becoming more resistant to advertisements and the marketing clutter forces agencies to find new ways to operate and keep an interested audience. Along with these changes come the requirement for niche skills, and to fill these gaps are freelancers, the brave entrepreneurs who sell their creative work rather than working for one employer on salary.
Even in one of the most sought after opportunities of an advertiser’s career, The Super Bowl, freelancers have started to take the spotlight. Frito-Lay opened their arms to freelancers 8 years ago. In fact, the award winning Doritos commercial titled “Live the Flavor” was created by a group of five freelancer friends for less than $20. Clear Labs is also a great example of the growing freelance industry. As an all freelance “UN”-agency, we have taken on projects as big as the Gasparilla International Film Festival, Tampa Bay Food and Wine Festival and Yogurtology.
Freelance agencies are beginning to open their doors to potential clients, teamed with hopeful writers, artists and marketers that want to make a decent living off their work or get their name in the business. Why are these becoming the next big thing in advertising? Not only do freelancers get to set their own hours and receive much more flexibility, but they get to pick the projects they work on, ensuring they are passionate about the project.
Most freelancers are creative geniuses with fresh ideas and eagerness to stretch the boundaries and make their product stand out. When a group of freelancers come together to work on a project, the possibilities are almost endless.
More and more opportunities for freelance advertisers are becoming available as the traditional advertising agency is diminishing. When there is an article about how to be an advertising freelancer on WikiHow, there is hope! If you wish to join the advertising industry, be sure to advertise yourself! In such a competitive field, it is important to show them what you are capable of and why your work should become their work. Showing confidence and professionalism always stands out.
If you are considering becoming a freelancer, Clear Labs congratulates you on your integrity and wishes you the best of luck. Godspeed, you freelancers!