You may have heard “Content is King”.
Content is what you use to grab your audience and keep them interested. Without fresh content people will become bored or worse yet, never engage. One aspect of content is a trending theme towards conveying perceived experiential. That is an experience that you see on TV or online and feel a similar type of feelings being conveyed in the commercial.
We all operate with an emotional data base. It’s a record bank of memories and feelings. Sight, sound, touch, taste call bring memories back to you as if they were yesterday. But what happens when those same senses can recall a memory of something you just simply viewed as a second hand participant?
A relevant experience can be found in the history of our own work for Yogurtology. This family friendly soft serve yogurt brand was launching several new stores and wanted to make a big impact on the experiences of others.
We partnered with non other than Ryan Lochte, Olympic Swimming Great and named flavors after him to benefit his charities. We then had Ryan go to family’s homes and deliver them the two new flavors.
Traveling by Limo from home to home, he would arrive, cameras in tow of course, and visit, laugh, play and even sit down with the families in their own living rooms as he shared his Yogurtology frozen yogurt flavors.
Now while only a few lucky homes and families got to experience Ryan first hand, as our videos released the viewers at home and via digital channels were able to experience it and feel similar emotions of happiness, joy, and comfort seeing the smiles and emotion from these surprise home visits.
When you form your content around a very specific feeling, whether it’s happy, sad or exciting, if you can give a person a perceived experience directly with you, they are sure to impact that connection in their emotional data base.
Check out this video to see exactly what we are talking about.