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  • Date: 24 September 2013
  • Client: Yogurtology
  • Used Tech:
    With 9 Florida stores, Yougurtology was excited to open their newest stores in Gainesville and Orlando and wanted to go big while giving back to the community.

    We identified the opportunity to partner with Swimming's Olympic Gold Medalalist Ryan Lochte, naming a line of exclusive flavors after him with proceeds from sales to benefit his charities, Mac Crutchfeild Foundation and Parent Project Muscular Dystrophy.

    Using a mix of traditional media and Social Media combined with the power of both Ryan's and the Charity networks we spread the word culminating with a special event in the Gainesville Store that drew door busting crowds of fans.