Used Tech: What do you do when spring break gets stale? You reinvent it and create a buzz. In the early morning hours one brisk spring day, ten agency staff members unloaded a warehouse truck full of naked mannequins and dressed them with black censor bars to prepare for a day of promotions on Clearwater Beach.
The stunt was a success with thousands of onlookers, gathering crowds and traffic to see the spectacle. Media attention included five local news stations and associated press pick ups with national blog posts present within hours of the sun rising.