Used Tech: Hummer knew people who loved Hummers loved to talk about them (and share). So, we approached this project with one goal: get people to share their experiences.
Talk about putting a fork in it. We got it done! Traffic to the website of www.MeandMyHummer.com skyrocketed to 8,000 unique visitors within two weeks of launching. Over 300 detailed and engaging personal stories were collected from Hummer aficionados by our street teams. A brand experience for the H3 was defined only at Dew Hummer as loyal customers became friends of Dew on Facebook with 1000 avid fans by day 30.
These print ads targeted fan bases that aligned with the Hummer lover: Boaters, USF fans, golfers and action-packed moviegoers.