Used Tech: When the University of Tampa (UT) was in need of a safety campaign they asked The Clear Agency to brand a campaign that students could relate to, engage with, have fun with and take complete ownership of – essentially make it their own.
Meet Lucky. Lucky is the University of Tampa safety ambassador that was conceptualized and created at The Clear Agency. With the international symbol of safety emblazoned on his chest, this custom designed and created 14” plush character would take a beating to demonstrate the potential danger that students place themselves in.
In the final elements of execution, you can see Lucky all over the University of Tampa Campus. From posters, digital displays, to obscure cafeteria napkin holders and T-shirts, he is an ever-present reminder to students to always be safe.