Summer’s here. Sunny days and warm weather craft the perfect recipe for
spending nearly every waking hour outside. This begs the question…
In the world of co-working, which season is better for spaces, Summer or Winter?
On one hand, the Winter is when the kids are in school and business is in full swing.
On the other, Summer is a huge travel season and a great time to for people on the
go to utilize the resources “drop in” co-working provides.
Then there’s the location factor. If you’re lucky enough to be one of those coastal
locations where the local economy is dependent on tourism,You become prisoner
to the tides (pun intended). Maybe you have a ski run or national park out your
back door? Your residency might just be of a transient nature always churning .
“Summer here in Florida is a mixed bag”, says Jenn Greacen, founder and operator
of Clear Labs in St. Petersburg Florida. “The Florida heat is relentless so people
either get out of town and up to the mountains or they are (working) indoors. It
creates a feast or famine attendance ratio not dissimilar to general business and
economics around our area. When people are in town they are working hard
cranking it out and when they are gone- its radio silent. We definitely see a more
consistent traffic pattern September to May and yes, that is when we get more
visitors from the cold weather states.”
Dennis Lankes, Founder of Proximity Space in Telluride Colorado feels the shifts as
well, “Western Colorado is a year round tourist economy. That being said we see
different kind of coworkers at different season in the year. The winter brings all the
skiers and first time visitors so we see quite a few daily drop ins and weekly
warriors. They come and contribute to the vibe but they are only with us for a short
time. It is a nice bump to our financial bottom line but it rarely adds that real spark
of growth. The summers however are when we see our new transplants to the
area. People discover the area in the winter and come to make it their home in the
summer. That is where we see the REAL contribution to our community and our
Huffington Post reports that 40% of all workers will be co-workers by 2020 and
only 30% of current co-workers will work a “regular business days and hours”.
This combined with the fact that a staggering 78% of co-workers are under the age
of 40, footloose and fancy free, its no wonder co-working spaces see so many
wanderlust travelers walking through the door to use the high speed internet, share
some ideas and mix and mingle with other like minded workers in cities throughout
the country (and world).
From France to Dubai, Russia to Thailand, International coworking spaces abound
and welcome travelers and those living the true freedom based work lifestyle.
Wired.com shared the story of Jay Meistrich, founder of tech to do list moo.do and
his work/ travel lifestyle that is becoming more common than unconventional.
Paris co-working spot “Cosy Corner” (one of more than 30) provides free coffee,
tea, freshly squeezed juices and home baked cakes along with personal storage
lockers, high speed internet and even a library. American user Sarah Spicer says
“It’s part of my slice of heaven. I have the best spots marked on my travels around
Europe. It makes staying in touch with my freelance practice practical and
convenient while getting the most of a life of (summer) travel.”
So, the answer to the question is…….There is no season or location, that truly does
better than another. It just flips and flops from coast to coast which is
understandable when you recognize the nature of the co-working space and the
freedom it provides for its user.
And, yes, it’s rising with the tides.